They give us pictures and videos of their eyes and we give them access to the technology so they can make a responsible decision.” I like to call it a barter subscription service. Essentially not driving, based on their eyes,” explains Brown. “Consumers can download the app, take pictures of their eyes and then we can suggest whether or not they should use ride-share. In addition to the obvious consumer-facing purposes, it doubles as an opt-in for EyeGage’s growing dataset of eyes.
The application is free and serves a dual purpose. If not, they’ll get a big red “Do Not Drive” warning and a link to call either an Uber or Lyft.
The startup’s entry into the TechCrunch competition arrives as EyeGage launches its first product: an app designed to let users know if they’re sober enough to drive. The fascination with all the information that can be derived by scanning the so-called “windows to the soul” formed the foundation of EyeGage, one of the 20 companies competing at this year’s Disrupt Startup Battlefield. LaVonda Brown developed an interest in eye-tracking during her time at Georgia Tech.
